Action Marine - we are your all about the water and having fun store!  

Easily accessible off of Hwy 50 only 8 miles East of Lake Geneva.  We are proud to be offering Bass boats, Walleye Boats, Pontoons, Deck Boats, Fish N Ski, Runabouts and more.   Come on in and check out your new or pre owned boat - we know you will love it!  

We are a full service marine.  We have a fabulous showroom and sales floor.  Featuring new and pre-owned boats, boating accessories and parts that will ensure a happy and safe boating experience.  Our sales department offers over 20 years of marine industry knowledge.

Our friendly dedicated staff will assist you with quality customer service.

We have qualified technicians to service your boats,  Whether it be for winterizing, summarizing, adding accessories, tune-ups or oil changes.

There is plenty of storage space, if that is what you are needing.  Boat rentals have now been added to our list of the many services that we offer.  Including on the water service and in/out service.

Servicing - Yamaha Outboards, Mercury Outboards, Mercruiser, Johnson Outboards, Evinrudes, Skeeter Boats, Smokercraft Boats and Sylvan Boats.