About Us

Action Marine – we are your “all about the water and having fun” store!  


Easily accessible off of Hwy 50 only 8 miles East of Lake Geneva.  We are proud to be offering new Aloha and Landau Pontoons, Edge Duck Boats, and pre-owned Bass Boats, Walleye Boats, Pontoons, Deck Boats, Fish N Ski, Runabouts and more. Our sales department offers over 20 years of marine industry knowledge so come on in and check out your new or pre-owned boat, we know you will love it!  

We are a full-service marine dealer with a fabulous showroom and sales floor.  Featuring new Landau Pontoons and pre-owned boats, boating accessories and parts that will ensure a happy and safe boating experience.

Our friendly dedicated staff will assist you with quality customer service. We have master certified technicians to service your boat, whether it be for winterizing, summarizing, adding accessories, tune-ups or oil changes, lower unit repairs, I/O repairs or re-powering.
Action Marine is your one-stop-shop for on the water service and in/out service.

Servicing – Yamaha, Mercury, and Johnson/Evinrude, Honda, Suzuki Outboards,
Mercruiser, Volvo and Inmar engines.

There are plenty of winter off-season and summer in-season storage options to meet your requests.

We offer boat rentals and kayak rentals to Powers Lake, Bohners Lake, Browns Lake,
Lake Elizabeth, Twin Lakes, Paddock Lake, Lake Geneva, Lake Como and more.

Our Pier Service Division can assist you with your pier & lift in/out service, and maintenance.
We’re a proud dealer of Clear Water Piers, Max Doc piers and lifts, and Lakeshore Products.

It’s our pleasure to help you build fond memories on the water this season!