About Us

Action Marine – we are your “all about the water and having fun” store!  


Easily accessible off of Hwy 50 only 8 miles East of Lake Geneva.  We are proud to be offering Bass boats, Walleye Boats, Pontoons, Deck Boats, Fish N Ski, Runabouts and more. Come on in and check out your new or pre-owned boats – we know you will love it!  

We are a full-service marine. We have a fabulous showroom and sales floor.  Featuring new and pre-owned boats, boating accessories and parts that will ensure a happy and safe boating experience. Our sales department offers over 20 years of marine industry knowledge.

Our friendly dedicated staff will assist you with quality customer service.

We have certified technicians to service your boats, whether it be for winterizing, summarizing, adding accessories, tune-ups or oil changes.

There is plenty of storage space if that is what you are needing.

Including on the water service and in/out service.

Servicing – Yamaha Outboards, Mercury Outboards, Mercruiser, Johnson/Evinrude Outboards, and Inmar engines.

We offer boat rentals and kayak rentals to Powers Lake, Bohners Lake, Browns Lake,

Lake Elizabeth, Twin Lakes, Paddock Lake, Lake Geneva, Lake Como and more.