Action Pier Services

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Professional Pier People for
Southeast WI. & Northern IL.

Action Pier Services is located 8 miles east of Lake Geneva on highway 50 in southeast Wisconsin. Offering pier and boat lift maintenance, installation and removal services, Action Pier Services provides professional, reliable and friendly services at competitive pricing. We are a subsidiary of Action Marine, a family owned and operated marine company. Our mission is to be your boat’s best friend and we’ll consider it a pleasure to build a lasting relationship with you.



Action Pier Services is your go-to friend for “Full-Service” pier and boat lift needs. With two barges (one equipped with a crane), you can relax and feel confident that Action Pier Services is your crew for –

  • New Pier and Lift Sales
  • Pier/Dock Design
  • Pier and Lift Maintenance and Repair
  • Pier and Lift Installation and Removal
  • Pier and Lift Local On-Site Storage


MAX Products
Action Pier Services is a dealer for Max Products including Max-Dock and Max-Lift product lines. MAX Products are thoughtfully designed with the highest of manufacturing standards. Our staff will help you select the right dock to suit your personal style, boat, water and landscape situation. Max-Lifts, like their docks, are designed to protect you and your boating investment.

LSP – Lake Shore Products
All LSP lifts are constructed using high strength aircraft aluminum with stainless and brass hardware for years of trouble free use. They offer both vertical lifts for deep water and uneven bottoms as well as cantilever lifts for shallow water operation. LSP also offers a great selection of aluminum docks with color decking options to match your style.

Lakeview Docks
Lakeview Docks offer stability with permanently attached decking for added strength. They also have optional wheel kits if you prefer to “launch” your own dock.

Clearwater Piers
Clearwater Piers are strong galvanized steel frames with Titan Decking for years of waterfront enjoyment. Clearwater Piers are ideal for most applications and are available in a variety of options to suit your individual preferences.


Need a new battery solar panel, motor or control – Action Pier Services is your resource for all your dock and lift needs. While we are dealers for MAX, LSP and Lakeview products, we can usually repair most brands.

Need a new canopy – we can get replacement canopies for Shore Stations, Shoremaster, Porta-Lift, Blue Water, Hewitt, Pier Pleasure and most other brands. Material options include Standard Vinyl, Shelter Rite Premium Vinyl, Harbor Time Acrylic Coated Fabric or  the top of the marine fabric – Sunbrella.

Is your pier a solid structure but your deck boards are deteriorating giving you splinters in your feet? Re-decking with TITAN is an affordable alternative to total pier replacement. Ask your Action Pier Services representative for a re-deck quote – TITAN decks are “barefoot approved!”


Action Pier Services wants to earn your business. We’ll treat you like a friend, not a customer. We’ll provide prompt service at a friendly value that will have you sharing our name with your friends on the lake. It would be a pleasure to hear from you! Give is a call at 262-539-2000.

For a printable pdf flyer click HERE.

New Decking

Call today to schedule your pier and lift install or removal.
Fair rates and quick service.